The Perfect Time to Post on Social Media In 2021
Working on social media is not an easy task. The content of your social media post is only half the battle, whereas when to post that content is your main part. Social media marketers need to be very clear of this mystery time. And they put on a lot of effort to know when will be the right time to get more engagement to your posts. Brands and marketers are constantly in the heed to know when their audience is online and active so that there is an increased reach and engagement. The best time is broken into more number of fragments like time of the day, day of the week. Also, the marketers need to be clear about the channel through which the post is to be shared.
We, Three Sevens Marketing Company, a social media agency in Mississippi, have jotted down some details about the ‘best time and day to post’ on some of the more used social media all around the world.
- Twitter: Most famous microblogging media platform that allows you to post small phrases with images or videos. Twitter has a high engagement rate for brands early in the morning and late-night, on the weekdays. Try to catch your audience in their commute or before bedtime. On Saturday the Twitter has the least engagement. Your tweet timings should be between 12 PM to 6 PM, to get the most clicks.
- Instagram:I The Instagram is most preferred social media choice by influencers and content creators. With almost 1 billion active users the Instagram has a large audience to cater to. The best time to post is after lunch hours and during bedtime. The best day to post on Instagram is Wednesday for a maximum number of engagements whereas Sunday is the worst day.
- YouTube:When using YouTube for video content, please keep in mind the Google indexing and ranking. The more you are familiar with Google and SEO, the more advantageous it will be because your video content will be ranked.
On YouTube posts, you should keep one thing in mind. Post your content in advance to when your audience will be free to view your content. The most preferred time on YouTube is between 2 PM and 4 PM because the highest traffic is from 7 PM to 10 PM. And during weekends the best time is the early morning.
- Pinterest: The important points in Pinterest are pins one posts, the boards you follow, and your audience. Consistent pinning of good quality images with meaningful description is more essential in Pinterest. The weekend is mostly preferred with timings from 8 PM to 11 PM to get high engagement in Pinterest.
So in all it takes lot of research and planning to get the desired results in context to posting on the social media. One needs to observe, monitor, and analyze their posts to arrive at the best time suited for their own brand. As every business and brand is different, so one can tune in these according to their requirements to get maximum advantage.
For more information regarding this, you can contact us, we’ll be happy to help you.