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seo

Tips And Tricks For Internal Link Optimization Of Your Websites

Tips And Tricks For Internal Link Optimization Of Your Websites

Internal links are an important part of your website, as they are also considered an essential point when comes to ranking on the search engine page. So they are a good and legal way to improve your ranking. So what exactly are internal links?

We 3 Sevens Marketing Company, an SEO agency in Mississippi will explain internal linking and also the tips about how to improve it.

Internal links are any links that point to a page on the same website or domain. Internal links include all the links on the main page menu, in the footer of the website, or any links within the page of the website. These pages drive traffic to other pages of the website. For example, the links like about us, blog, services, etc. all are considered as internal links.

These additional pages give one a chance to drive the traffic to other pages of the website and also help in building an intuitive site structure. This internal linking within your website helps the search engine algorithms to understand better your website.

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So these internal links are very important for strengthening your website’s SEO and improving your ranking on the search engine results page.

Here are some points one should remember while optimizing the internal links.

  • Broken links: First and foremost, you should audit your whole website and look for any existing broken links. Now, these links can be broken because of some reasons like URL change, no redirect being added. So first you should make sure to correct these and make them running before creating new internal links.
  • Site Structure: Establish a structure of the site at the start. This will make the website more organized and clean. You should make sure that your visitors move from one page to another easily. Shorten the path to the most visited links; means the links that are most visited should be reached through a minimum number of clicks.
  • Automate Internal Link Building: Building links manually is very cumbersome and tiring. And also a big task if you have many pages on your website. So a thing one can do is, automate the internal link generation process.

There are various places on the websites where you can apply automation in the internal link building. These places are like product suggestions, read next blog suggestions, etc.

  • Anchor Text: Anchor text is a way the search engine determines what a page is about. When adding internal links to a website, make sure to use an anchor text that will help the page rank high.

When your primary goal is SEO, one should use anchor text as a primary keyword. But if your motive is to encourage your visitors to take a particular action your anchor text should be a “Call-to-action”.

  • The click-depth: It means the number of clicks a user has to click to reach a particular page or particular product. Make sure that your pages that are most visited are quickly accessible and at a minimum number of clicks.
  • Updating internal links: Make it a habit to regularly add links to your new content on the older pages and also adding links to the new pages you create. These internal links matter a lot because these links help your audience to find more updated information related to what they are searching for. This will help you highlight your more recent and popular page.

Internal Links are a powerful tool for optimizing your pages so make sure to use them efficiently whenever possible. This helps significantly in ranking your page higher in the search engine results page whenever any user searches for related information.

If you want any help regarding internal links, please don’t hesitate to contact us

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seo

The Perfect Time to Post on Social Media in 2021

The Perfect Time to Post on Social Media In 2021

Working on social media is not an easy task. The content of your social media post is only half the battle, whereas when to post that content is your main part. Social media marketers need to be very clear of this mystery time. And they put on a lot of effort to know when will be the right time to get more engagement to your posts. Brands and marketers are constantly in the heed to know when their audience is online and active so that there is an increased reach and engagement. The best time is broken into more number of fragments like time of the day, day of the week. Also, the marketers need to be clear about the channel through which the post is to be shared.

We, Three Sevens Marketing Company, a social media agency in Mississippi, have jotted down some details about the ‘best time and day to post’ on some of the more used social media all around the world.

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  1. Twitter: Most famous microblogging media platform that allows you to post small phrases with images or videos. Twitter has a high engagement rate for brands early in the morning and late-night, on the weekdays. Try to catch your audience in their commute or before bedtime. On Saturday the Twitter has the least engagement. Your tweet timings should be between 12 PM to 6 PM, to get the most clicks.
  1. Instagram:I The Instagram is most preferred social media choice by influencers and content creators. With almost 1 billion active users the Instagram has a large audience to cater to. The best time to post is after lunch hours and during bedtime. The best day to post on Instagram is Wednesday for a maximum number of engagements whereas Sunday is the worst day.
  1. YouTube:When using YouTube for video content, please keep in mind the Google indexing and ranking. The more you are familiar with Google and SEO, the more advantageous it will be because your video content will be ranked.

On YouTube posts, you should keep one thing in mind. Post your content in advance to when your audience will be free to view your content. The most preferred time on YouTube is between 2 PM and 4 PM because the highest traffic is from 7 PM to 10 PM. And during weekends the best time is the early morning.

  1. Pinterest: The important points in Pinterest are pins one posts, the boards you follow, and your audience. Consistent pinning of good quality images with meaningful description is more essential in Pinterest. The weekend is mostly preferred with timings from 8 PM to 11 PM to get high engagement in Pinterest.

So in all it takes lot of research and planning to get the desired results in context to posting on the social media. One needs to observe, monitor, and analyze their posts to arrive at the best time suited for their own brand. As every business and brand is different, so one can tune in these according to their requirements to get maximum advantage.

For more information regarding this, you can contact us, we’ll be happy to help you.

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seo Uncategorized

7 Strategies to Optimize Your Blog for SEO

7 Strategies to Optimize Your Blog for SEO

Search engine optimization as we know is done for the website to rank your website higher on the first page of search engine results. And there is no SEO without any content. The content is the most important part of any website or business.

Talking about content, blogging is the crucial part. So it is necessary to know how to optimize the blog.

One should post the optimized blog to get more traffic and stay relevant.

So we 3 Sevens Marketing, an SEO agency in Mississippi have put together few points on how to optimize the blog and get more traffic.

 

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  • Extensive Research: The first and foremost part of writing any blog is to know what to write. And whether the topic is relevant or not. After getting to know about the subject to write, one should look for good keywords. Well, keywords are words that your audience is searching for.

Many tools are out there in the market to help with keyword research. And these tools help you to find the keywords that your target audience is interested in.

  • Effective blog title: The title of the blog is one of the important segments. Search engines always look for the relevant title. So it is good to mention your keyword in the title if possible. Also, it is suggested to make your headline catchy.
  • Semantic Keyword with focus keyword: Along with the main keyword there are other few keywords that the audience always looks for. These keywords are semantic keywords.

And a good way to find them is to hit the main keyword in your search engine, then look at the bottom of the Search engine result page. They are listed there as ‘Related’ searches. One should include as many of these keywords in your content to make the blog more relevant.

  • Internal Linking: After you have written some content for your blog, you would want your audience to read them. What it means is, sending your new audience to read some of your old blogs that they might find interesting.

Also, you can link your old posts to the new posts. This interlinking between your posts is building a relationship between your content. This is defined as a backlink to your content and is very useful

  • Meta Description: Meta description is a small description that is shown every to a search engine whenever a search engine crawls. It is a short description shown on the search engine results page. So a good Meta Description is always helpful for search engine and also for the audience. As Meta Description always gives you an idea about the topic.
  • Unique, relevant, and easy-to-read content: The one thing you should make sure of is writing a unique piece of content. The content for the blog should not be duplicate content. The content should be relevant to the current time period. In fact search engines always fetch the latest relevant results. Also, make sure your content is easy and understandable. Make sure to include headings with the subheadings, sentences that are short, smaller paragraphs, and punctuation.
  • Use Images and videos: The content with images and videos makes it more interactive and more understandable. Also, the fact is that search engines rank interactive content higher. Be sure to use non copyrighted images and videos. There are many websites that provide copyright-free images and videos. And also don’t forget to optimize your images and videos for SEO.

So be mindful to follow all these important points regarding the SEO for a blog.  You can get high traffic results and a higher ranking in SERP.

If you have any queries regarding SEO for the blog, feel free to contact our SEO agency in Mississippi, 3 Sevens Marketing. We have got you covered.